報告書番号

EY86007

タイトル（和文）

METHODS OF MARKET RESEARCH DATA ANALYSIS FORELECTRIC UTILITIES

タイトル（英文）

METHODS OF MARKET RESEARCH DATA ANALYSIS FORELECTRIC UTILITIES

概要 （図表や脚注は「報告書全文」に掲載しております）

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概要 （英文）

WE ANALYZED DATA OF A MARKET RESEARCH FOR RESIDENTIAL CUSTOMERS IN TOKYO AREA, USING VARIOUS METHODS OF MULTIVARIATE STATISTICAL ANALYSES. WE OBTAINED FOLLOWING RESULTS. FIRST, FACTOR ANALYSIS AND HAYASHI S QUANTIFICATION THEORY 3 (A KIND OF OPTIMAL SCALING) ARE USEFUL TO INVESTIGATE TASTE AND DESIRE OF CUSTOMERS. SECOND, WE PROPOSED A METHOD OF COLLINEARITY DIAGNOSTICS AND DETECTING ITEMS THAT SIGNIFICANTLY AFFECT A DEPENDENT VARIABLE FOR HAYASHI S QUANTIFICATION THEORY I MODEL (LINEAR REGRESSION ON NOMINAL SCALE VARIABLES). THIRD, CHERNOFF S FACE GRAPH AND FACTOR SCORE PLOTTING ARE BOTH USEFUL TO COMPARE IMAGES OF ALTERNATIVE ENERGY RESOURCES. FOURTH, WE PROPOSED A METHOD TO ANALYZE RELATIONSHIP BETWEEN LIFESTYLE OF CUSTOMERS AND THEIR FEELINGS ABOUT ELECTRICITY OR UTILITIES.

報告者

キーワード